Emma Fellew

About

I’m a passionate B2B Marketing and Communications Manager who brings innovation and creativity to everything I do. I believe that a company’s people and culture are its biggest assets, and I love leveraging my skillset to shine a spotlight on the amazing work being done within organisations.

Throughout my career, I’ve developed a broad range of skills including leadership, copywriting, website management, PR consultancy, and branding.

Key Strengths

• Delivering successful marketing campaigns that support the company’s brand positioning and inspire audiences to take action.
• Turning complex data into easily digestible statistics that outline performance and articulate the Marcomms value proposition.
• Developing branded visual content that communicates a succinct and purposeful message.
• Adapting advanced, technical engineering information into publication-specific content that’s relatable and relevant to audiences.
• Brainstorming creative solutions to complex problems. I adopt an open mindset to work collaboratively with my team during workshop sessions.
• Creating unity across all marketing touchpoints and channels through an integrated approach to communications.
• Creating customised content for internal and external audiences that increases engagement and drives brand messaging.

Work Experience

Feb 2022 – May 2026        Marketing Communications Manager, Philips Dynalite

• Leading the marketing and communications function, brand strategy and governance.
• Developing communications plans to support product launches and special events.
• Managing paid, owned and earned media channels, including website, LinkedIn, YouTube, paid advertising, internal and external company e-newsletter.
• Working closely with product management, engineering, manufacturing, and technical writing teams to communicate complex concepts in a clear, channel-appropriate manner.
• Managing internal resources and creative agencies to support the execution of marketing campaigns. Providing feedback to ensure quality expectations are met and desired message is conveyed clearly.
• Reporting on the success of marketing initiatives, including social media and website performance, ROI on paid advertising, internal and external audience feedback surveys.
• Supporting Signify’s global marketing and sales teams with application-specific collateral for events, tradeshows and customer training sessions.
• Teaching internal stakeholders about the features and benefits of the Dynalite system through the creation of a monthly “commercial training session.”

Achievements:

2025     Quarterly launch webcast

I redefined how Dynalite communicates product updates to internal and external stakeholders, through the launch of a new-format 60-minute multimedia webcast. The first event attracted more than 300 viewers from 50+ countries.

2024     Launch of new website

I developed the brief, created content, and managed stakeholders to improve the design, user experience, and content management system of Dynalite’s website. Application-specific content was developed from scratch with convenient site navigation, connecting audiences with relevant information and ensuring a best-in-class experience for site users.

2023     Brand refresh

I lead the development of Dynalite’s new logo and brand guidelines. This required close consultation with internal graphic designers and agencies to develop new templates, apparel, merchandising and more. I also developed and executed the communications plan to inform internal and external stakeholders of the change and hosted internal training sessions and external information sessions to guide stakeholders on best practice.

Jan 2020 – Jan 2022       Communications Coordinator, Interflow

• Developing communications plans to support the delivery of media campaigns.
• Supporting Interflow’s rebranding through development of key communications, corporate plans, timelines, marketing information packs, and collateral.
• Managing the creation and distribution of Interflow’s monthly e-newsletter.
• Maintaining Interflow’s social media channels, ensuring a best-in-class experience.
• Managing the development of internal company announcements from the Managing Director, members of the Executive, HR and/or other key departments.
• Ensuring the company’s online presence reflects its desired brand identity and market offering across all digital channels.

Achievement: I wrote an editorial on “Women in Construction” that garnered approx. $8,000 in free PR coverage due to its high-quality copywriting, credibility to publications and relevance to industry trends.

Qualifications and Relevant Experience

2025     Xcelerate Leadership Program, Signify
An initiative to expand the professional network and visibility of emerging leaders, help them cope with professional challenges, and develop beneficial habits and skills.

2023 LEAN Office Management Training
A globally recognised program to teach the application of lean methodology; to eliminate waste and maximise value for customers and employees.

2023     Adobe Premiere Pro Couse: Level 1
Centre for Continuing Education, UNSW

2021     Certificate in Project Management, Australian Institute of Management
Project Management Fundamentals

2021     Certificate in Leadership and Strategy, Australian Institute of Management
New Leader

2019     Macquarie University marketing strategy PACE competition winner
for client partner Centre for Education and Workforce Development

Awards and Prizes

2025     Gold Award, Signify
Outstanding performance leading the launch of Dynalite’s inaugural webcast event

2021     Performance Award, Interflow
Continually promoting “One Interflow” by demonstrating the behaviours “Supporting each other” and “Achieving together”

2020     Performance Award, Interflow
Fantastic leadership and support to the broader Interflow business during the “Walk for Water” campaign

2020     Performance Award, Interflow
Demonstrating reliability and competence in producing effective and high-quality company announcements

2019     Macquarie University Department of Marketing Prize
Highest achiever in a unit of study

Services